Schedule
Wednesday, March 10, 2010 – 6:00pm – 9:30pm
Scholastic Theater 557 Broadway @ Prince Street
6:00pm
REGISTRATION AND NETWORKING
Appetizers, Wine, Beer, and Soda served
7:00pm – 7:10pm
INTRODUCTIONS
Global Cross Media Statistics
7:10pm -7:15pm
COMPANY INTRODUCTIONS
10 selected companies will have 20 seconds each to stand up and say
who they are and what they do.
7:15pm – 7:35pm
CASE STUDIES
2 companies deliver cross content or technology case studies x 10 minutes each.
Case Study #1: “Coca-Cola’s Happiness Factory” by Transmedia specialist Jeff Gomez
Case Study #2: “Music Industry Case Study” by Dr. Adam Klein of Media Leader LLC
7:35pm – 8:35pm
PANEL PRESENTATION
TITLE: Melting the Silos: The Reality of Cross Media Integration
DESCRIPTION: Five of the media industry’s top players – one from each
sector – offer their insight, and debate the outcome, of how media
will be produced, distributed, and consumed in a cross media
environment. The goal of the panel is to focus on what is working, or
not working, in cross media at present. We will avoid pie-in-the-sky
predictions and questionable business models. The panelists will
offer strategies on how to incorporate cross media into your business
model and give insight into some of the challenges the media industry
faces as the silos melt together.
Panelists
Moderator – Jeremy Caplan, Contributing Writer for Time Magazine
Publishing – Bonnie Fuller, President and Editor-in-Chief of HollywoodLife.com
Advertising – Ashley Swartz, SVP Content, Digitas
Mobile – Alistair C. Mitchell, VP, Multimedia Integration, Research In Motion Limited
Games – Mathieu Ferland, Senior Producer, Cross Media Group, Ubisoft
Broadcast – Roger Keating, Senior Vice President, Hearst Television
8:35pm – 9:15pm
DEMOS
4 new cross platform companies x 5 min presentation + 5 minute Q&A
Demo # 1: David Kruis President and CEO of Metranome will demostrate the first ever animated Dilbert and New Yorker Magazine “Cartoon a Day” integrated calendar applications for BlackBerry phones.
Demo #2: Petri Martikainen CEO of MultiTouch will demonstrate its advanced technology that includes MultiTouch cell and boxes which are used in markets such as retail businesses, advertising, exhibitions, museums and design.
Demo #3: Sam Cox CEO of Milabra will demostrate their pioneering online image analysis, with a proprietary technology developed by leading MIT scientists in the pattern recognition field creating solutions for online advertising transactions.
Demo #4: Michael Scissons CEO of Syncapse will demonstrate SocialTALK an innovative tool which allows companies and brands to more effectively create, publish and measure their social media content strategy.
9:15pm – 9:30pm
WRAP UP
Final Q&A from the audience.
Wrap up of main points and discoveries from the evening.
9:30pm – 10:00pm
NETWORKING
Appetizers Wine, Beer, and Soda served
